© 2019 neutra jewelry

About the collection

かはたれ

夜明け前、
目の前にいるのが誰なのか、
訊かなければ判らないくらいの
時間帯のことを
“かはたれどき(彼は誰時)”といいます。
今回のコレクションでは、
身近でいて
捉えどころのない自然に対し
“かはたれ”と問い、
汲み取れたものを
かたちにすることで、
改めて内なる自然と向き合うことを
テーマとしました。

Kawatare – Who is it?

Before dawn, it is hard to recognize
a face even if in front of your eyes.
You might have to ask “who is it?”
This is called Kawataredoki
(the time of who-is-it?) in Japan.

The border between oneself and
the ambient surroundings
becomes ambiguous in the twilight.
It’s just like wearing jewelry,
staying on the skin like an extension of
the body yet still not part of you.
The body, jewelry, and environment
start to dissolve into each other.
“Who is it?”
We invite you out to the deeper
sensation with the beautiful ambiguity.

Brand Concept

neutra

性別の枠に囚われず、
身につける自由を楽しむための
ジュエリーブランド。
自然の中から掬い出した、
おおらかでハリのある曲線と、
抽象彫刻のような造形が特徴。
着け心地や
金具のつくりに至るまで、
つかう人になめらかに馴染む。

We believe in the freedom
to enjoy wearing jewelries beyond
the boundary of gender.
Generous and resilient curved lines
reminiscent of nature, and
eye-catching abstract sculpture-like form.
Proficiently crafted with attention
to detail, every part of the jewelry
gently fits the skin.

Credit

Model: Shohei Hashimoto
Styling: Arisa Tabata
Hair and Make: Ryoki Shimonagata
Photo: Shinichi Ichikawa
Translation: Sakurako Gibo
Web design: Shoko Chitose
Graphic design: Toshiki Koike